MySpace CEO, Chris DeWolfe MySpace issued a statement that will improve marketing strategies in order to compete with Facebook.
MySpace, DeWolfe who co-founded before the sale to News Corp. (NWS), have been getting more pressure from the press of late. The key to the success of the business social networking website is the number of active users, and Facebook more popular at this time by hundreds of millions of MySpace users are in the stage has not been upgraded, and the rumor spread that report at this time next year that Google will move 40% share of advertising to MySpace Facebook .
That is the reason why DeWolfe wanted to upgrade the features of MySpace. Chris said that MySpace will be allowed on the sales ticket concert music and other music around 18.1 million. In addition there will be a feature if you want to make a sale and purchase online with your friends. “Miserable if you do not reside in a month from now on MySpace,” Chris DeWolfe’s lansir.
DeWolfe own team will be more focus on adding new features rather than attract new users to register themselves. “I do not know profibilitas from Facebook, but if I can have 300 million MySpace users are mutually beneficial, I will take the new benefit.”
While this may be that Facebook is able to surpass MySpace user with quantity of 236 million visitors in January 2009. Meanwhile, MySpace has its own traffic as much as 126 million visitors. But again, users visited MySpace in an average of 266 minutes compared to Facebook about 176 minutes. according to comScore Media Metrix. This can be analyzed, that the longer a visitor berkutat with MySpace, and also take longer to see ads that are on the website. And this is to be increased by MySpace.
Furthermore, DeWolfe plan for the development of mobile MySpace will also accommodate the ad. Meanwhile, MySpace Music is an experiment “with five or six things”, including a radio service for its users. Courtney Holt said: “All we do now is focus in income, we already have a very large audience and we intend to generate profit for its users.
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