Imran Khan, analyst JP Morgan, who wrote a note to predict that Google income will have a 2% decrease compared to last year and 13% compared to last quarter. (previous estimate was an increase of 5%).
What made he change the calculations? During February, comScore showed a decrease in search activity in the U.S. and made its own examination of the search engine marketers make believe that the search-oriented commercial decreasing during this first quarter. This is important, because until now the search engine is segments of online advertising industry. And despite the growth of search advertising continues to be slowed dramatically, but until now has never been a decline. Whether this quarter will be the first quarter for Google which a decline in income?
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