Google now uses the user surfing history to capture the ad. However, a problem is that Google does not mention how many user surfing history is recorded, and how long the plan will be done so that it can prevent the hoarding of data. When Google announced the program on March 11th ago, Google said that this program will be targeted for YouTube and many third-party sites in the AdSense network. Google also said that this ad would use a data user who dikoleksi of cookie technology, which initiated by DoubleClick, the online ad giant Google bought a year ago.
It is not clear from Google’s ad program is the collection of data based on user browsing habits AdSense pages, done via DoubleClick platform management. Tracking cookie will be compatible with the site’s AdSense and DoubleClick. For this, Google has not provided definitive answers.
“Google Network content or AdSense partner and a DoubleClick ad management will not be combined. Google content network will use a tracking cookie from DoubleClick to serve ads on the Internet. ” Says the Google.
While for the user who visited the site in AdSense, the possibility of an IP address, browser, and the user to visit a specific URL that will be recorded by Google.
DoubleClick cookies AdSense ID will be using a different prefix with the DoubleClick cookies. Doubleclick.net akan cookies to track use of the browser user and the ad network DoubleClick does not use AdSense. “Google definitely should have been mad if you take all the data from the database only AdSense, because it will require twice the time to build a database of user visits.” Said Google Watcher, Daniel Brandt.
Interesting Stuff
Related Posts:
