The producer of the Sony Ericsson cellular phone was planned changed brand together with his efforts the focus to the segment of entertainment. This matter will be done constructively the new make with his affiliation company of Sony Corp.
As released Thursday (3 / 9), the company that was joint venture between Sony Corp Japan and LM Ericsson Telephone Vo. Sweden will increase his focus to interact with the consumer through the social media. The change in the image will also join with the change in his logo and used the concept of the make that was used by Sony that is “make.believe” that based in creativity and the innovation.
So far, Sony Ericsson already the preparations in the entertainment segment by setting up a phone line named Satio, Yari, and Aino. All three phones will be released in the fourth quarter of this year. Satio a phone with a 12 megapixel camera, Yari is a mobile games with touch sensors, and Aino is the first mobile phone that can connect to the PlayStation 3 console.
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